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Article 50, in plain English

What the EU AI Act's disclosure duty actually requires on a phone call, who it applies to, and what “in force from 2 August 2026” means for deployers.

7 min read · July 2026 · NoAICalls

Article 50 of the EU AI Act sets a transparency duty: when a person interacts with an AI system, they must be told. For voice, that means a caller has the right to know they're speaking with a machine — clearly, and up front.

The obligation applies from 2 August 2026. A widely discussed grace period under the 2026 Digital Omnibus applies to a narrower requirement — machine-readable marking of generative outputs already on the market — not to the interaction-disclosure duty most voice deployments care about.

Practically, disclosure has to be delivered and, where recording or artificial-voice calling is involved, consent captured. NoAICalls turns both into steps in the call handshake, with an exportable record to prove it happened. None of this is legal advice — confirm applicability with counsel for your jurisdiction and role.